- Consumer product line,
- Brand extension.
The agreement specifically will accomplish those two objectives by providing deep experiences in animation, 3D modeling and software, biomedical visualization, high-performance games, and viral marketing.
Brandenburg, Zenerchi CEO and chief scientist, said in a prepared statement:
We are extremely excited about leveraging the Zenerchi technology with Pop Life Global’s massive consumer footprint, creative and film studios, and manufacturing capabilities in Asia.
China-based Pop Life is working with Zenerchi developers in the new realm of technology that is designed for medical uses that span entertainment, education, and exhibition phases, a news release stated.
The release additionally stated:
The Zenerchi technology platform has the potential to propel each of these sectors into a new realm of visualization, leveraging and converging the most advanced capabilities of simulation including GUI/UX, AI, VR, AR and 3D technology. These outcomes provide new usages and an entirely new paradigm of technology.
Beginning in October 2020, the partnership plans to unveil a series of exhibitions called, "The Human Xperience™", which is developed as part of a long-term strategy to create a new type of global technical development in varying fields.
The news release said the brand focuses on providing online and offline retail in New York, Los Angeles, Korea, Latin America, Mainland China, Hong Kong, and Taiwan. They also anticipate expanding these openings in additional regions in the near future.
Zenerchi advisors include key industry players such as Dr. Michael Ferguson of Harvard Medical School, Chris Jones of Microsoft Studios and TruGolf, and Dr. Dinesh Patel, a Salt Lake City venture capitalist, serial entrepreneur, scientist and philanthropist, will serve on the company’s board of directors.