Macy's has stopped its sales of novelty plates that outline "mom jeans" and "skinny jeans" portions after public backlash said it promoted body shaming.
According to a Tuesday report from CBS News, the retailer said it halted the sales of the novelty plates after consumers on social media said the design was body shaming people. It then apologized "for missing the mark on this product."
"After reviewing the complaint, we quickly removed the plates, which were only in our ... Macy's location in Herald Square" in New York City, a Macy's spokesman said in an email to CBS News.
The plates were initially called out on Sunday by Alie Ward, a correspondent for CBS' "The Henry Ford's Innovation Nation with Mo Rocca," who spotted the items at a Macy's store, according to CBS News.
The plates outlined three concentric circles, with the smallest labeled "skinny jeans" and the largest with "mom jeans."
Other consumers responded to Ward's tweet, saying the plates enabled body shaming and were insensitive toward people with eating disorders and other problems.
Though Macy's pull the product from its stores, the plates are still available on the manufacturer's site.
Pourtions, the company that produces the plates, told the Huffington Post that the plates were meant to be offensive, stated CBS News. The plates were "meant to be a lighthearted take on the important issue of portion control," Pourtions president Mary Cassidy told the Huff Post.
The company's website advertises the plates as a way to keep consumers from overeating. The site reads:
Research shows that people unintentionally consume more calories when faced with larger portions. So, to keep you from overindulging, our tableware collection provides helpful —and hilarious—visual cues; simple guide rails.
Other plates have concentric circles labeled "feed me," "food bag" and "spaghetti," along with "get me to the spa," with the latter phrases representing the larger circles.