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Downtown businesses hoping for big Days of '47 crowds

How to get around SLC on Pioneer Day with parade, marathon. (Photo: KUTV)

Some businesses are banking on a lot of customers on as hundreds of thousands of people head to downtown Salt Lake City for the Days of '47 Parade.

Ryan Stover, owner of the restaurant Barrio SLC, said the Pride March was “a lot bigger” than expected, tripling revenue that day. Something similar may be in store for Friday.

Barrio planned to open the doors earlier with breakfast and brunch options.

“The neighborhood vibe is back,” Stover said. “What used to be just a few people walking around here and there has turned into more people out on the streets, a lot more people interacting. It’s just been great for this area.”

Greg James, executive vice president of Days of '47, said it’s “exciting” to see the return of the parade after the pandemic forced its cancellation in 2020.

James said he’s encouraging people to follow health department guidelines, like staying home if you’re sick and wearing a mask if you’re unvaccinated.

“We’re not going to control the crowd of a couple hundred thousand people,” he said. "But these are smart people. They should do the right thing.”

Downtown Traffic

With roads closed, thousands of pedestrians expected and several downtown offices operating "as normal," travel in and out of Salt Lake was expected to be a bit more challenging.

2News has put together details on road closures for the parade, public transportation and the route for the marathon, which begins at 5:30 a.m.