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Pink Park City 2021 goes virtual in mission to fund cancer research

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Pink Park City 2021 goes virtual in mission to fund cancer research (Photo: Pink Park City website screengrab)

Huntsman Cancer Foundation announced that Pink Park City, a ski day to conquer all cancers, will go forward in March 2021 but look different than in years past.

Because of the ongoing pandemic, Pink Park City 2021 will transform into a virtual month of giving.

Though the on-mountain activities will not happen this year, participants and donors will celebrate together, remember loved ones, and advance lifesaving cancer research at Huntsman Cancer Institute on a virtual platform, a press release stated.

Susan Sheehan, President and COO of Huntsman Cancer Foundation, said in a prepared statement:

While the current pandemic has restricted our ability to gather on the mountain, it is important to still hold Pink Park City to create a place of hope and strength for those who battle cancer, and those who support them. Cancer continues to be diagnosed. Research continues regardless of other events, and our friends in Park City and beyond continue to inspire and generously give to support research. We have a community of individuals who are passionate about supporting cancer research, and we are excited to celebrate their efforts every time.

During its first two years, Pink Park City raised $245,000 for cancer research. In 2020, Pink Park City was on track to reach its goal of $300,000 before in-person events shut down because of the COVID-19 pandemic. Fundraising halted at just over $177,000.

“Since we are not able to have this event in person, we are calling on our extraordinary participants, donors, and supporters to center this year on the mission of Huntsman Cancer Institute,” said Jen Murano, director of events at Huntsman Cancer Foundation, in a news release. “This year’s campaign event will focus on individuals who participate and all those affected by cancer.”

To learn more about Pink Park City, make a gift, or create a fundraising page for the upcoming March 2021 campaign event, visit pinkparkcity.com.